Isramworld Targets Value Tours Market with New Vistas Line Jul 23rd 2013, 13:59
IsramWorld launched a new product line called Vistas, targeting a lower price tier than the company was previously known for. The company released an e-brochure with 12 tours, including programs for Brazil, Central Europe, Israel, Morocco, Peru, Russia, Spain, Turkey and Vietnam. The move follows an ongoing trend in the marketplace for luxury tour providers to offer re-tooled and lower-priced versions of their products to a more price-conscious market.
Ady Gelber, president and CEO of IsramWorld, says the impetus for the product launch came from the market, via travel agents. "For quite a while, agents have been asking us for programs that don't skimp on quality, but have fewer frills than our traditional, upscale product line. Vistas was designed to fill that niche.” Gelber says that although the prices are lower and frills have been cut to save money, the quality will still represent what the company has become known for.
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